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Ice Bath Basics with First Generation Wim Hof instructor Jesse Coomer

Wim Hof, also known as “The Iceman,” is a Dutch extreme athlete. Known for Guinness world records swimming under ice, he attributes his superhuman capabilities to the Wim Hof Method (WHM), a combination of frequent cold exposure, breathing techniques and meditation. I had the pleasure of talking with first generation Wim Hof Method instructor, Jesse …

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“Breathe, Motherf*cker!” -Wim Hof

Your body’s cells are responsible for how you think, move, digest, build, heal and more. The energy currency for cellular function is called ATP. ATP is produced in the mitochondria of the cell using oxygen. When our cells are properly oxygenated we function, think, move, digest, build and heal more efficiently. When the cell runs …

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Does the thought of a cold shower make you shiver in terror? Do memories of winter chill send you hiding under the covers? What if you could reframe that discomfort and learn how to use it for your own personal benefits? Cultures worldwide have used ice baths for thousands of years to keep the mind …

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